3D Tours powered by Matterport are now compatible with Google Street View. This is a significant development for businesses looking to enhance their online reach and ability to attract new and existing customers.

In addition, the partnership will allow one-click publication of Matterport immersive 3D Spaces into Google Street View and, by extension, Google Search and Google Maps, too.

So why does this matter? You will get high quality image capture in a short amount of time with a great amount of versatility. How’s that for efficiency? Through this new tool, photographers will be able to:

Upload the captured content to an additional platform
Utilize a 3D Tour’s ability to create and export photos, 3D file formats and VR experiences. It’s as easy as being captured once and then being published in multiple media formats and to multiple platforms to increase productivity and efficiency.
More efficiency translates into better service for customers and lower costs per image capture compared to DSLR cameras and software stitching solutions.

This Google Street View process through immersive 3D Tours will be more efficient than the traditional panoramic photography workflow, stitching and moderating that a variety of 360 Photographers are accustomed to when creating a Google Street View through a 360 Virtual Tour.

In addition, this partnership gives photographers the ability to capture multiple views through one application, rather than through numerous applications with different devices, streamlining the process at the end of the day and saving all of us time and money.

One of the many benefits of supporting this publish capability is that uploading to Google Street View’s ecosystem will be self-contained, from start to finish.

Furthermore, you won’t need to use other software to finish and publish to Google Street View, it will be more direct. Also, because a single immersive and interactive 3D Tour scan generates multiple assets – including 2D HDR photos, 3D walkthroughs, video assets and others, you can give your customers an entire digital immersive and interactive experience with a single onsite scan. Enabling businesses with the ability to upload immersive content to Google Street View will be highly beneficial to businesses and realtors alike.

The access gained through Google’s platform will:
Help businesses enhance their visibility
Promote businesses offerings
And attract different types of clients and industries that we can service in the future
In addition, this new capability will permit businesses to better market ourselves in less time and leave viewers with a more instant and immersive experience without them having to leave their home.